On the occasion of Caprice Papadopoulou’s 40 years of presence in the Greek market, M Art designed and carried out a campaign for the product, with an open call for artists to create works inspired by Caprice. A panel selected forty of them to present their work at the “I heArt Caprice” art exhibition hosted at M art Space.The public through an online voting platform and a QR code system voted for their favorite pieces. Four paintings were selected to decorate the special edition packages of Caprice.
